Friday, May 25, 2012

Our 2012 Spring Fashion campaign for Park Royal was all about mixing it up. Our goal was to extend Park Royal’s overaching story of “Celebrate Every Side of You” into the fresh, fun language of Spring. Using a bright and playful approach, art directors Don Williams, Tak Yukawa, and Mark James combined contrasting looks seemingly torn out of magazines, showcasing a variety of spring trends at a glance.

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