Wednesday, November 25, 2009

A REBRAND: SMART LIVING STEAM MOP


We recently had the opportunity to rebrand the "Deluxe Steam Mop" for our client Ocean Sales Ltd. Our responsibilities included renaming the product, a new look for the brand and subsequent packaging.

Our goal was to tap into what today's home owner wants in a cleaning product by leveraging the natural and sincere virtues of their mop product.

We began the creative brainstorming phase with the belief that we all want a tool that goes beyond eliminating our tangible, dirty footprints. The steam mop uses only a responsible amount of water and steam to clean the home and kill germs, eliminate the need for potentially harmful chemicals. Combined with an ergonomic, clean design - the mop became a vehicle for living smarter, not harder.

The phrase "Smart Living" allowed the brand to philosophical take the next step beyond an efficient cleaning tool. Aesthetically, we tried to make the brand as accessible as the product itself through a fresher, cleaner and brighter look.

To view other images and review the team members, please visit the PORTFOLIO section of our website at freeagencycreative.com


VANCOUVER CANUCKS YEAR-BOOK AD FOR PARKLANE HOMES

We were recently approached by Parklane Homes to create an ad for the back of the 2009-2010 Yearbook for the Vancouver Canucks. We had a lot of fun collaborating with Marketing Manager, Yosh Kasahara and the rest of the team at Parklane on the conceptual approach for the ad.
We needed to create a piece that celebrated their solid 30 year anniversary and articulated their belief in dedication, passion and innovation.
Creatively, our goal was to focus on the fact that the ad would be appearing on the back of the Canucks Yearbook. How could we create a connection between the dedication of Parklane Homes and the dedication of the passionate Canuck fan?

In the end, we chose to create this connection through the belief that "greatness" begins at "Humble Beginnings". Qualities such as dedication, passion and innovation are essential whether your stopping a tennis ball in front of your house or building a Master Plan Community.

Once we nailed our concept, the key image became the shot of a young kid staring down the camera dressed in the standard uniform of the "backyard goalie". Finding the props and outfitting our model became a very personal trip back in time with both client and designer adding their own personal touches to the outfit. To get the shots, we worked with Colin Goldie who sourced the location and all the necessary. Highlights included over-sided baseball glove, rusted hand-me-down hockey net and foam pads stolen from a mattress. I believe that more foam was found in the actual back alley where we shot the scene.


~tyukawa

Thursday, November 19, 2009

New Site Launch: Kozai Modern Organic

We've recently completed the new website for Kozai Modern Organic. They make the most beautiful hardwood furniture and lighting that I've ever seen. After taking one look at their product line(s) - we decided to create a quiet interface that respectfully allowed the furniture to shine thru.



A lot of credit has to go to the talented Ryan Ilg who was responsible for building the site. The base of the site is in Flash but don't let the swishiness fool you. We spent a lot of time making sure the site successfully met corporate criteria such as Flash generated ULR's and a sustainable database driven by XML.

Thanks so much to Ron and Hideki, the wonderfully creative partnership at Kozai for all their support and creative input during the project.

Have a peak if you wish

See related Kozai post

~tyukawa