Wednesday, June 23, 2010

MODA Hotel Wall Feature

FAC was honored to be asked by the Solterra Group of Companies to create a new wall feature behind the front desk of the Moda Hotel. We set out to bring a more contemporary, almost futuristic look to the room in order to contrast the traditional looking features of the lobby's existing architecture.

We'd like to thank Mike Allen at Adpoint for the impeccable job he did executing and installing our delicate design.

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FALL HOMESHOW 2010 Campaign

Free Agency Creative is pleased be working again with Marketplace Events on the marketing campaign for the 2010 Fall Homeshows for Vancouver, Calgary, Edmonton and Toronto.

Our goal was to focus on the individual LIFEstyles within the home in a fun, light-hearted way. It showcased ordinary people, enjoying the peace and serenity of their spaces made possible by the homeshows. We wanted to bring a fresh look to the campaign through a series of illustrations that brought an idyllic, surreal quality to the imagery. In order to speak to the diversity of the show offerings, we created language based on 3 taglines: Style Your Life, Renovate Your Life and Design Your Life. We also created an illustration of the new Vancouver Convention Centre for some early deliverables.

Stay tuned for the roll out of the marketing deliverables.

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AGENT PROVOCATEUR Ad

We were recently asked by Tara Parker Tait PR to create an ad for the international lingerie brand, Agent Provocateur. The ad was to promote an upcoming public event in downtown Vancouver showcasing their latest swimwear collection. Sadly, we don't have any pictures of the actual event.