Our goal was to focus on the individual LIFEstyles within the home in a fun, light-hearted way. It showcased ordinary people, enjoying the peace and serenity of their spaces made possible by the homeshows. We wanted to bring a fresh look to the campaign through a series of illustrations that brought an idyllic, surreal quality to the imagery. In order to speak to the diversity of the show offerings, we created language based on 3 taglines: Style Your Life, Renovate Your Life and Design Your Life. We also created an illustration of the new Vancouver Convention Centre for some early deliverables.
Stay tuned for the roll out of the marketing deliverables.
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1 comment:
Love the graphics!! You guys are awesome.
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