Identity Designs – An overview

I was putting together a sheet with logotypes and trademarks we’ve developed over the past few years and I thought I would share it. It’s strange, doing things like this, it certainly brings back a lot of memories. I’m proud to say that most of them are good. //Don

A REBRAND: Ocean Sales Inc.

Ever heard of the Bamix Mixer or the V-Slicer? Sure you have. The Bamix is enthusiastically endorsed by the famous Gordon Ramsay. Ocean Sales Inc. has been responsible for bringing recognizable household products like these to North America for over 25 years.

Our goal at FAC was to help Ocean Sales focus their messaging, leverage their strengths and modernize their aesthetic with a fresh face.

Through a family of quality products, Ocean Sales is committed to showing you how to live better - at home, in your health or at play.

Once key messaging was established, development began with the creation of a new symbol and wordmark. We wanted the elements to be brighter and more vibrant through open white space and strong colour.

The symbol (old to new): Unity, Holistic, Vibrancy, Organic

The wordmark: Human, Soft, Contemporary, Open

We are now in the process of creating essential touch points such as the standard stationery package plus a few other elements that would create greater awareness among their respective target markets.

Free Agency Creative is also excited to be teaming up with Domain 7 to design and build the new Ocean Sales website and store functionality. Not only will the site further enforce the key brand messaging, the site will continually deliver new ways to improve your life - through tips, articles and video. Stay tuned for the launch this summer.

~tyukawa

NikePlus Website

I started running so I could eat cookies whenever I felt like it - now I run to hang out on Nikeplus.com.

Nikeplus.com isn’t just a website to track times and distances, it is also a place for runners to compete and trash talk.

For those of you who don’t know, the Nikeplus system is a sensor in your shoe that tracks your speed and distance from a run. That data is collected and sent wirelessly to a receiver attached to an iPod which can then be uploaded to the Nikeplus site.

Even if you don’t use the Nikeplus system, it’s worth signing up for a membership. There is a great “Community” section where you can chat with other Nikeplus users as well as race against them.

They’ve recently added a great tool called “Map It” that uses Google Maps technology to help plan out running routes ahead of time. Before my trip to Tokyo and Manila, I was able to check distances and see my actual route via Google Earth. So cooool.

My favorite cookies are Oreo, Blake’s and the grandma ones with white icing and mystery red jam.