Aesthetically, we saw the launch of the new site as an opportunity to make a very bold statement within our rebrand campaign. The website provided a sizable canvas to continue our quest in modernizing the aesthetic of the brand through fresh colour, elegant type and open space.
The catalyst that propelled the overall strategic approach of the site was:LIVE BETTER, WE'LL SHOW YOU HOW. Therefore the site was designed to continually deliver and facilitate new ways of improving your life through the product offering of Ocean Sales. Areas such as the LIVE BETTER section, allows visitors to continually access advice, tips and other useful articles/media.
The essence and lifestyle of the brand was further strengthened by the introduction of new photography. The main initiative of the shots were to define the different lifestyle categories within the Ocean Sales product offering. Visual unity among all products was facilitated with a few days of shooting in a studio. We'd like to thank Jonathan Cruz and his team for making the shoots so fun and enjoyable.
We'd like to thank the team at Domain 7 who produced and built a technically sound yet user-friendly website - including a client-managed E-commerce system (yikes).
View the new siteRelated Post - A REBRAND: Ocean Sales Inc.
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