Vela Wealth Management

It's always a pleasure to work for individuals who are willing to engage in the creative branding process. Jason's philosophy is quite simple: to provide clarity and guidance to his clients as they pursue their financial goals.

For the name, we (literally) looked to the stars for inspiration. Vela is a constellation in the southern sky and is latin for the sails of a ship. The name Vela became the perfect choice not only for its pleasant tone but for its appropriate symbolism. It set the foundations to tell a wonderful brand story not only philosophically but aesthetically.

 

For the identity, we used Jason's sense of style as inspiration. We wanted to create a classic, tailored brand with a modern touch. Therefore we chose a typeface that possessed the strength and the style to resonate with his ideal clientele. This way of thinking also found its way into the choice and implementation of the colour palette - classic colours contrasted with a modern hit of blue.

Future initiatives will be the development of a language platform and the design of his corporate website.

Stay tuned.

Arc'teryx New Glove and Base Layer Microsites

Ever since Arc'teryx was purchased a few years ago by Solomon/Adidas, we've been patiently waiting for new opportunities after we launched their Spring and Fall websites in 2002.

We're extremely pleased to continue the relationship with the outdoor aficionado with the release of 2 new projects launched last month. We were brought on to create flash-based micro sites showcasing products and technologies for their new GLOVE and BASE LAYER offerings.

Our directives were to create efficient, informative experiences that would help sales reps communicate the advancements of each offering to buyers across the continent. Therefore we designed the experiences around the core technologies such as the TRI-DEX Technology for the gloves and the Hydrophobic Yarns of the Base Layers.

It's such a privilege to work with a brand with such wonderful aesthetic and philosophical standards.

View the microsites for GLOVES and BASE LAYERS

Once again, the production was handled by the talented and accommodating Ryan Ilg.

Red Card Sports Bar + Eatery

Over the past couple of years, Free Agency Creative has had the opportunity to work on some exciting Retail projects in the restaurant industry. Goldfish Pacific Kitchen, by Kanke Seafood Group, was a project we were involved with from the ground up and we thoroughly enjoyed the process. When Solterra Development Group approached us about a new project called Red Card, we looked forward to working on another restaurant.

Red Card is uniquely positioned as both a sports bar and an eatery, combining the spirit of sport with authentic Italian food and modern design. Housed in a 100 year old building, Smart Design Group has done a great job of combining old architecture with modern design concepts. We were able to contribute to the space by designing wall graphics, a custom wall paper produced by Rollout, and window films that feel like stained glass. The personality of the brand is also seen through cheeky statements, typographically treated with a modern sensibility.

Currently we’re working on a new wall treatment for the Moda Hotel, a part of the same site and also part of the Solterra Development family of projects. We’ll blog about that soon…