2010 FALL FASHION SHOOT FOR PARK ROYAL MALL

We had a great time shooting the 2010 Fall Fashion Campaign for Park Royal Mall -  "Fall Head Over Heels in Love with Fashion".

In order to compliment the core typographic elements of the concept, our goal for the day was to capture the models falling and tumbling in mid-air. We shot the campaign at Sugar Studios in Vancouver with photographer Dexter Quinto who expertly directed the models through their paces. We had the opportunity to team up with Mark James who produced and co-art directed the shoot with us. All the outfits were expertly put together by Charlotte Stokes. 

Here are some more images that we love that didn't make it into the final campaign.

Click here to view the campaign on our website

MODA Hotel Wall Feature

FAC was honored to be asked by the Solterra Group of Companies to create a new wall feature behind the front desk of the Moda Hotel. We set out to bring a more contemporary, almost futuristic look to the room in order to contrast the traditional looking features of the lobby's existing architecture.

We'd like to thank Mike Allen at Adpoint for the impeccable job he did executing and installing our delicate design.

VIEW OTHER POSTS

FALL HOMESHOW 2010 Campaign

Free Agency Creative is pleased be working again with Marketplace Events on the marketing campaign for the 2010 Fall Homeshows for Vancouver, Calgary, Edmonton and Toronto.

Our goal was to focus on the individual LIFEstyles within the home in a fun, light-hearted way. It showcased ordinary people, enjoying the peace and serenity of their spaces made possible by the homeshows. We wanted to bring a fresh look to the campaign through a series of illustrations that brought an idyllic, surreal quality to the imagery. In order to speak to the diversity of the show offerings, we created language based on 3 taglines: Style Your Life, Renovate Your Life and Design Your Life. We also created an illustration of the new Vancouver Convention Centre for some early deliverables.

Stay tuned for the roll out of the marketing deliverables.

VIEW OTHER POSTS

AGENT PROVOCATEUR Ad

We were recently asked by Tara Parker Tait PR to create an ad for the international lingerie brand, Agent Provocateur. The ad was to promote an upcoming public event in downtown Vancouver showcasing their latest swimwear collection. Sadly, we don't have any pictures of the actual event.

VIEW OTHER POSTS

 

Identity Designs – An overview

I was putting together a sheet with logotypes and trademarks we’ve developed over the past few years and I thought I would share it. It’s strange, doing things like this, it certainly brings back a lot of memories. I’m proud to say that most of them are good. //Don

Vela Wealth Management

It's always a pleasure to work for individuals who are willing to engage in the creative branding process. Jason's philosophy is quite simple: to provide clarity and guidance to his clients as they pursue their financial goals.

For the name, we (literally) looked to the stars for inspiration. Vela is a constellation in the southern sky and is latin for the sails of a ship. The name Vela became the perfect choice not only for its pleasant tone but for its appropriate symbolism. It set the foundations to tell a wonderful brand story not only philosophically but aesthetically.

 

For the identity, we used Jason's sense of style as inspiration. We wanted to create a classic, tailored brand with a modern touch. Therefore we chose a typeface that possessed the strength and the style to resonate with his ideal clientele. This way of thinking also found its way into the choice and implementation of the colour palette - classic colours contrasted with a modern hit of blue.

Future initiatives will be the development of a language platform and the design of his corporate website.

Stay tuned.

Arc'teryx New Glove and Base Layer Microsites

Ever since Arc'teryx was purchased a few years ago by Solomon/Adidas, we've been patiently waiting for new opportunities after we launched their Spring and Fall websites in 2002.

We're extremely pleased to continue the relationship with the outdoor aficionado with the release of 2 new projects launched last month. We were brought on to create flash-based micro sites showcasing products and technologies for their new GLOVE and BASE LAYER offerings.

Our directives were to create efficient, informative experiences that would help sales reps communicate the advancements of each offering to buyers across the continent. Therefore we designed the experiences around the core technologies such as the TRI-DEX Technology for the gloves and the Hydrophobic Yarns of the Base Layers.

It's such a privilege to work with a brand with such wonderful aesthetic and philosophical standards.

View the microsites for GLOVES and BASE LAYERS

Once again, the production was handled by the talented and accommodating Ryan Ilg.