In order to compliment the core typographic elements of the concept, our goal for the day was to capture the models falling and tumbling in mid-air. We shot the campaign at Sugar Studios in Vancouver with photographer Dexter Quinto who expertly directed the models through their paces. We had the opportunity to team up with Mark James who produced and co-art directed the shoot with us. All the outfits were expertly put together by Charlotte Stokes.
Here are some more images that we love that didn't make it into the final campaign.
Click here to view the campaign on our website
Click here to view the campaign on our website
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