Our 2012 Spring Fashion campaign for Park Royal was all about mixing it up. Our goal was to extend Park Royal’s overaching story of “Celebrate Every Side of You” into the fresh, fun language of Spring. Using a bright and playful approach, art directors Don Williams, Tak Yukawa, and Mark James combined contrasting looks seemingly torn out of magazines, showcasing a variety of spring trends at a glance.

Emily Carr 4th Year Design Series – Marcela Huerta

Continuing in our showcase of 4^th Year ECUAD student work is this project by Marcela Huerta. Pixi is a gaming magazine targeted towards women that aims to include them in the sometimes exclusive technology community. This piece uses bright and colourful visual language reminiscent of 8bit video games to engage the reader. Marcela’s goal with Pixi was to make gaming and technology interesting and credible to female readers, as well as young professionals in general.

The iPad magazine prototype video is available here: http://vimeo.com/37046239

~angie

Emily Carr 4th Year Design Series - Briana Garelli

This week’s featured ECUAD student work is by Briana Garelli. "My Unborn Daughter" is a hybrid novel written by Jesus Ambriz. A hybrid novel explores literary content by making it visually engaging, expressive and challenging to the reader. The goal of this project was to create a piece that innovated and challenged the conventions of print design in literature, reflecting the potential of print design in the collaboration between writers and designers.

~tyukawa

Emily Carr 4th Year Design Series - Max Olson

Once again, FAC would like to share a select series of student work from Don and Tak’s 4th Year Core Studio class this past Fall at the Emily Carr University of Art and Design.

4th year student Max Olson has created a contemporary brand identity design and signage system for MOCA Calgary, (the Museum of Contemporary Art Calgary). The main challenges were to elevate the public profile of MOCA and facilitate the museum's model of setting up a variety of smaller gallery venues throughout the city. The solution was to provide the museum with a flexible kit of elements that could be used to create a vast set of deliverables unique to the featured art and specific venue. In the end, Max found the time to create marketing material, office collateral, a flexible signage system for exterior applications as well as a functional Wordpress website.

~tyukawa

Honors for FAC Designer - JL Lum

Our newest designer, JL Lum, is a recent graduate of Vancouver Film School’s Digital Design Program.  “Square One” is his graduation project, an interactive web documentary that aims to provide information for skilled immigrants who are considering making Canada their home.

Working in a team of three, the 4-month-long project won several awards, including the 2011 Salazar Award for Best Interactive Project and The Jim Rimmer Community Scholarship Award for Design. The project was also a semi-finalist for the Adobe Design Achievement Awards, and was presented at the 2011 Bridge to S.U.C.C.E.S.S Gala.

“Square One” is a collaborative project by JL Lum – Interactive, Salim Hassan – Branding, and Arcelia Ocana Manjarrez – Film & Motion.

Apocalypse Calendars

Recently one of our designers Cameron McKague got together with Jennifer Griffiths—his main squeeze and designer at Cause+Affect—and created a beautiful Apocalypse-themed risograph print 2012 calendar.

They brought together a host of illustrators and designers from around the world (including two more of our designers Dirk Wright and Ginger Ngo) to offer their take on the end-of-the-days predictions of the Mayans.

Have a look at some highlights below and if you're interested, there are still a few copies left for $20.

Click here to email Cameron for more details

Happy Holidays from Free Agency Creative!

As many of our clients know, we often present moodboards that evoke the look and feel of our concepts. So what better way to express how we perceive the Holiday Season than a Christmas Moodboard!

Herewith, a collage of images that represent our associations and memories of the Season. Some are serious. Some are funny. And some are downright bizarre. Enjoy! Perhaps you will find images within that resonate with you.

Merry Christmas and Happy New Year from all of us here at Free Agency!

// Don, Tak, Lisa, Cameron, Kat, Dirk, Angie, JL //